AussieMite continues its Catholic battle
Embattled brand AussieMite has continued overnight with its quixotic social media response to controversy over its Catholic-baiting ad. The brand posted an image on Facebook telling consumers: “Our...
View Article2GB boss says Alan Jones detractors are ‘left wingers’ with ‘bugger all’...
The CEO of Macquarie Radio Network has said the people who last year pressured advertisers to suspend business with the radio station because of comments by broadcaster Alan Jones were “hard-left...
View ArticleAustralia has a ‘woeful’ lack of hashtag brand activity on Instagram
An agency boss has criticised Australian brands and agencies for failing to take image sharing network Instagram seriously as a marketing medium. Douglas Nicol, creative partner at ad agency The Works,...
View ArticleCourt officers fear inaccurate social media reporting and untrained ‘citizen...
Court public information officers say their top professional concern is that inaccurate information from courtrooms is being posted online to social media sites, such as Twitter, potentially...
View ArticleTumblr founder slams drive-by nastiness on YouTube
The man who invented Tumblr made a sideswipe at YouTube today for allowing negative comments to be made beneath videos that can damage the confidence of content creators. David Karp, the 26 year-old...
View ArticleAussies’ Manchester United Ronaldo campaign comes to an end after scam claims
An Aussie media and marketing duo who launched a social media campaign to bring Cristiano Ronaldo to Manchester United have called a halt to their campaign after fans became concerned the project was a...
View ArticleMumbrella360 recap: ‘As a brand, you need to start your story on Twitter’ –...
In the first instalment of a five part series, we recap the highlights from the appearance of Melissa Barnes, head of brand and agency at Twitter, at Mumbrella360 earlier this month. During her...
View ArticleMumbrella360 recap: Twitter and television
In the second instalment of a series, we highlights from the appearance of Melissa Barnes, head of brand and agency at Twitter, at Mumbrella360 last month. During her presentation, Barnes talked about:...
View ArticlePR agency offers job for best tweet
PR agency Porter Novelli is to use only Twitter to find its next Sydney staffer. The agency is challenging a potential account exec or senior account exec to get its attention with a single tweet. The...
View ArticlePR agency’s hashtag job hunt takes a Twitter bashing
An attempt by a Sydney PR agency to create buzz by hiring a new member of staff via Twitter has backfired with the #SocialCV hashtag being hijacked by users poking fun at the company’s attempts to...
View ArticleMumbrella360 recap: Twitter and brands in crisis
In the final instalment of our series of highlights from the appearance of Melissa Barnes, head of brand and agency at Twitter, at Mumbrella360 last month, she talks about: How Twitter has...
View ArticleDigital agency offers overnight social media brand pages babysitting service
A Sydney digital agency is launching what it claims is an Australian first – a service babysitting brands’ social media pages overnight. G Squared – which was set up in 2009 – says it will monitor...
View ArticleThankyou calls on consumers to push Coles and Woolworths to stock product
Australian social enterprise Thankyou has created a social media campaign designed to put supermarket chains Coles and Woolworths under pressure to stock its new product range. The organisation...
View ArticleIAB contradicts advertiser body in new social media moderation guidelines
IAB Australia has released new guidelines on social media comment moderation telling brands that user comments don’t have to be treated with the same caution as advertising messages directly from the...
View ArticleAANA: IAB’s new social media advice is irrelevant
A new set of guidelines issued by the Internet Advertising Bureau which seek to loosen the obligations of brands to police their social media pages has been labelled as “irrelevant” by the Australian...
View ArticlePM Rudd urges supporters to donate $5 to ‘stop Tony Abbott becoming PM’
Australian Labor has released a video featuring Prime Minister Kevin Rudd requesting $5 donations to “close the funding gap” between the Labor and Liberal party election campaigns. Wearing a red tie...
View ArticleWe’ve invented scrolling social media feeds for Rimmel, says agency
A new campaign for make up brand Rimmel London by HM Communication Group is claiming a media first by turning billboards into what it claims are “scrolling social media feeds”. The billboards for...
View ArticleGumtree appoints Tongue to social media roster
Classified ads site Gumtree has appointed its first social agency, hiring Tongue after a six-way competitive pitch, Mumbrella can reveal. The move by the eBay-owned site underpins a strategic move to...
View ArticleSocial media popularity boost for leaders following election announcement
PM Kevin Rudd appears to be outperforming Tony Abbott on social media as the election nears, research suggests. According to the ARC Centre for Creative Industries and Innovation, the Labor leader’s...
View ArticleKaralee Evans to lead social media at DDB Sydney
Karalee Evans is to lead DDB Sydney’s social media unit. She will move across from PR agency Text 100 where she was head of digital for the last two years and replace James Quinlan, who is moving to...
View ArticleSpecial K opens social media shop where customers pay by posting on social media
Kellogg’s cereal brand Special K has today launched an experiential and social campaign around the idea of a shop which allows consumers to pay for a product through their “social currency”. The...
View ArticleConnect Hearing says ‘We’re All Ears’ in social media campaign
An ad featuring people lip synching the words to Betty Hutton’s ‘It’s Oh So Quiet’ has kicked off a social media campaign for hearing specialists Connect Hearing. The ‘We’re All Ears’ campaign...
View ArticleTwitter announces Karen Stocks as first Australian MD
Social media platform Twitter has announced the appointment of Karen Stocks as its Australian country manager. The appointment comes as Twitter officially confirmed the opening of its Australian...
View ArticleAbsolut has consumers collaborate with artists for The Blue Room events
Absolut is to launch a new limited edition vodka through a series of events featuring work created by Australian artists in a collaboration with consumers. The campaign calls for “creative thinkers” to...
View ArticleNRMA take election campaign to the streets
The NRMA has created a pre-election “visual petition” drawn on streets to lobby for better road funding in the lead-up to tomorrow’s vote. Using 3D potholes, road cracks and markings, the publicity...
View ArticleArnott’s asks fans to vote in new Tim Tam social media campaign
Arnott’s is asking its fans to decide if its newest product variant Tim Tam Chocolicious Bites is a biscuit or a chocolate in a campaign executed by creative agency DDB Sydney. The social media...
View ArticleAd agency Clemenger BBDO Sydney and PR agency Porter Novelli to launch joint...
Clemenger BBDO Sydney is joining forces with sister public relations agency Porter Novelli to launch a new social media venture that will combine the strengths of advertising with the communications...
View ArticleBevan Lee: ‘Broadcasters encouraging audience conversations makes my blood...
Seven’s network script executive Bevan Lee has said broadcasters encouraging audiences to have social media conversations during shows “makes my blood run cold” and claimed new media is allowing people...
View ArticleMorning Update: Nov 8 – Tea deters Zombies; Twitter soars in trading debut;...
This is our Morning Update, rounding up international media and marketing news from while you were sleeping. AdWeek: Ad of the Day: Yorkshire Tea Fends Off Heartbreak and Zombies With a Catchy Tune...
View ArticleMorning Update: Nov 14 – Singing cows in DDB’s debut for Vinamilk;...
This is our Morning Update, rounding up international media and marketing news from while you were sleeping. Mumbrella Asia: Singing cows in DDB’s debut for Vinamilk “Ad agency DDB has launched a TV ad...
View ArticleMumbrella360 video recap: What the media can learn from Reddit
In this Mumbrella360 video recap, John Bergin, director of social media and digital news at Sky News talks about what Reddit is, why people need to care about it, what the media is currently doing with...
View ArticleAjax create online tool for social media spring cleaning
Creative agency GYPY&R and digital marketing agency VML have created a way for people to “clean” their social networking feeds of unwanted likes, posts and spam in a promotion for Ajax. ‘Ajax...
View Article2DayFM tells Facebook fans to move over if they want Kyle and Jackie
Sydney station 2DayFM has told its fans of its Facebook page if they want to see Kyle and Jackie O they should move over to their new Facebook page with Kiis 1065, and posted a link to it on the social...
View ArticleMumbrella360 video recap: Adventures in community management
In this Mumbrella360 Ten Minute Talk video recap, Alison Michalk director of Quiip, shares the weirdness and wobbles of community management. She talks about how the business of community management...
View ArticleMumbrella360 video recap: #nofilter: The real facts about Instagram use in...
In this Mumbrella360 video recap, Douglas Nicol, creative partner at The Works, reveals details of the largest ever study into how Australians use Instagram, the fastest growing social media platform....
View ArticleCommsCon – call for best practice case studies
Next month’s CommsCon conference, dedicated to the PR, communications and social media industry, is to include a new full day’s stream dedicated to case studies offering examples of best practice from...
View ArticleMumbrella360 video recap: The art of social selling
In this Mumbrella360 video recap, Tom Skotidas, director of Skotidas, delivers a rapid fire Ten Minute Talk in which he discusses the prospect of social selling. He talks about how social media can be...
View ArticleMost social media users believe Schapelle is guilty and media making too much...
An analysis of sentiment on Facebook and Twitter around Schapelle Corby suggests 46 per cent of people believe she is guilty, 22 per cent that she was innocent, with nearly a third (32 per cent) saying...
View Article‘Lack of civility’ on comment thread sees The Conversation lay down guidelines
Academic journalism website The Conversation has launched a set of community standards to raise the level of discussion in its comment thread. Cory Zanoni has been hired by the not-for-profit website...
View ArticleThe Delicatessen creates unique menu experience with #menustories
Sydney-based boutique content agency The Delicatessen is using Instagram’s video platform to add a digital element to restaurant menu’s with its #menustories. The new menu experience plays on...
View ArticleLegal pitfalls of copyright, social media and new privacy laws to be tackled...
Agencyland’s best known lawyer Stephen von Muenster is to present a question-and-answer workshop at next month’s CommsCon conference aimed at helping communications professionals keep their brands out...
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